Bachelor’s Degree

Studying for a bachelor’s degree is a 3-year undertaking and results in a qualification of BAC+3 level. Degree courses are taught by French universities, equating to 180 ECTS credits under the European Credits Transfer System. The duration of a degree course is divided into 6 semesters, during which students have a minimum of 1,500 hours of classes.

The 3rd year of a degree course is also accessible to holders of BAC or HSC + diploma.

Several degree courses are available, and are divided into broader fields such as:

    • Humanities, Language and Arts
    • Social Sciences
    • Law, Economics and Management
    • Science, Technology and Health

MCCI Business School provides the three following specialised degree courses:

    • Management
    • Tourism
    • Communication

The three courses are of a 1-year duration and lead to French national degree validated by MCCIBS partner universities, the University of Angers and of Réunion island.

Careers in Communication – Professional Degree

  • 1 year

  • Bachelor’s Degree

  • Full-time

  • University of Réunion

Course Objective

Professional degree holders of “Careers in Communication: Communication Manager” can:

  • Acquire concepts of communication to master a sound knowledge of a company’s communication strategy.
  • Design and implement technical and digital communication activities.
  • Conceive communication tools (print and web)
  • Develop and manage a company’s digital presence and reputation.

Educational Objective

  • Tackle and analyse a marketing and/or communication problem in a company.
  • Propose appropriate communication strategies, recommend, negotiate and implement media or non-media solutions.

Intended Public, Conditions and Pre-requisites

The course is open to student holding:

  • A University Diploma in Technology, (BTS) or other equivalent recognised diplomas, preferably in marketing, commerce, management, communication, and IT.
  • Other diplomas of BAC/HSC +2 level (120 ECTS), of French or foreign and proving experience in marketing, commerce, management, communication and IT.
  • A Baccalaureate or HSC and certified professional experience of at least 5 years in marketing, commerce, communication, and IT.

Course Organisation

Duration :

  • 550 hours, divided into:
    • 426 course works
    • 124 hours supervised project

Courses are held on weekdays as from 3 p.m, thus accessible to people who work.

Job Prospects

Communications manager, junior advertising manager, operational marketing manager, employee of event management companies or advertising department, media-planning assistance, community manager, account manager.

Course Program

Module 1: Basic Understanding

  • Upgrade of French language, marketing, knowledge of the business environment, life in the workplace

Module 2: Understanding the Communication Field

  • Study of communication campaigns
  • Computer graphics and graphic chains
  • Oral and written communication skills
  • Corporate Communication

Module 3: Understanding Strategic Tools

  • Marketing
  • Client relationship management
  • Mastering Web 2.0 design and skills
  • Internal communications

Module 4: Performing in the Work Environment

  • Marketing and Communication in English
  • Culture and socio-cultural environment
  • Communication Law
  • Media and media planning
  • Audio-visual production
  • Labour relations and management

Module 5: Supervised Project

Module 6: Work Experience (12 weeks or 420 hours)

General Syllabus

  • General Knowledge
  • Modern language
  • Economics
  • Corporate Management
  • Law

Professional Syllabus

  • Marketing
  • Trade Relationship
  • Commercial unit network marketing

Internships

12-14 weeks of internships in professional settings, divided into professional preparatory missions (20 half days per academic year) and follow up, as well as complete corporate immersion periods.

Job Prospects

The objective is to work in a business unit. Possible occupations are shop director, site manager, agency manager, commercial agency manager, department manager, profit centre manager, client manager, head of sales, market manager.

Further Studies

Since this degree is broad, students can continue with additional bachelor’s degree or master’s in marketing, banking, finance, insurance, tourism, human resources, management, communication or e-commerce, or even apply to enter a specialised school of commerce.